Vehicle Market Executive Summary

Overall, Australia proves to be a great country to invest in. They have had many years of annual economic growth characterized by a high GDP per capita income of 42,400 U.S. dollars and a low unemployment rate of five percent. Currently, Australia is experiencing some inflation, so consumers may be more willing to purchase a cheaper sedan alternative such as a utility scooter. Alternatively, due to inflation, the automotive industry is suffering and cannot produce cars cheaper than they can import them from Asian and European competitors. Australia is a very wealthy and urbanized country, but has recently been affected by inflation and a higher cost of living, so the potential market for a luxury limousine may not be as beneficial as for the market potential for a mid-sized sedan. There are ocean ports all along the coastline of Australia. Corruption is minimal and there is limited government, so starting a business in Australia should be relatively easy.